Archive: 1

a short step into our history,
our journey
thusfar.
 

These photos showcase our very first version of the JUICE logo. As with every JUICE piece, it is 1 of 1, however this design has never been used again since. It rests in our archives as the founding piece.

Circa 2011. Belmont, MA. Dobbs Ferry, NY

For this original piece, we brush-painted the wide-lettered, JUICE, directly on the oversized classic blue crew-neck, white acrylic paint passing through a flimsy paper stencil. 

Ft. 
(PC) Omari Welch: Co-Founder/Owner
David Hoff: Friend, Aspiring Philosopher, Original "Squad" Member
 

First shot.

A calm afternoon in a nostalgic 19th century boarding school dorm room situated in the historic Hudson River Valley town, Dobbs Ferry.

A young philosopher.